Binance
The world's largest crypto exchange by trading volume, and the front door to crypto for hundreds of millions of people.
What we built together
Overview
Binance launched in 2017 and became the largest crypto exchange in the world by trading volume in a remarkably short time. Today it is much more than an order book: spot and derivatives markets, Earn products, Binance Pay, Binance Wallet and a research arm all live under one roof.
At the center of it sits BNB, the token that started as a trading fee discount and ended up powering an entire chain.
What stands out
- Liquidity. Deep order books across hundreds of pairs, which is what actually matters when markets move fast.
- Distribution. A listing, a Launchpool or a Binance Wallet campaign can put a project in front of a global audience overnight.
- Onchain reach. Binance Wallet takes exchange users straight to onchain trading and token launches without leaving the app.
- Proof of reserves. Regular reserve reports let users verify that their balances are backed.
Why it is on this list
Binance sets the tone for a big part of the market. New narratives, listings and shifts in user behavior often show up there first, which makes it one of the most useful places to watch when you write about crypto markets every day.
In crypto, liquidity is the product. Everything else is built on top of it.
